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Untitled Document

A Food And Beverage News Special
June 16-31 2011

It’s convenience over conventionality for consumers
Serving the demand of millions of middle-class urban consumers, the modern retail trade industry in India is being hailed as the retail sector with the most promising future in the country.

Marketing & retail shifting gears to rural areas
The American Marketing Association’s study shows that an average customer gives only 1/16th of a second to look at a packaged product on the shop shelf. During this fraction of a second, the customer may or may not get attracted towards the product. This clearly indicates that bombardment leads to saturation.

“Tailored back-end processes to manage costs effectively helped McDonald’s sail through inflation”
Abhijit Upadhye, sr director – National Supply Chain, Quality Assurance, Menu Management and New Business Channels, McDonald’s India, chats up with Manjushree Naik unraveling some of its crucial business strategies that help the company

New Zealand’s unique dual approach in supply chain for apples
A country known for its pristine environment and fresh foods, New Zealand, helmed by industry body Pipfruit NZ, launched its new apple brand ‘100% Pure Apples from New Zealand’ in Mumbai India earlier this year.

Indians find easy living with convenience food
George Bernard Shaw famously quoted “There is no sincerer love than the love of food.” For a country like India, which is defined by its food across the world, this quote has always rung true. However, with rising industrialisation and urbanisation the average Indian’s food choices have undergone a dramatic change.

Ramco offers its expertise to Convenience Food sector to increase productivity
Chennai-based Ramco Systems, part of the Ramco Group, is a leading software company which is now looking at the convenience food industry in the food and beverage sector to drive its future growth efforts.

Nutty Gritties – healthy snacking by DRB Foods
The search for a perfect healthy alternative to snacking is now over. A lot of thinking goes into what to snack on between meals; something small, not too fattening, not too filling, and yes, has to be tasty!

Apprehensions still prevail over FDI in retail
As retailers reeled under the ambiguity on FDI (foreign direct investment) in multi-brand retail and whether it would be allowed in the country, after the discussion paper being floated out by the commerce ministry last year, Kumar Rajagopalan, Ceo, Retailers Association of India, said a number of apprehensions about the FDI needed to be addressed.

FMCG cos mull over price-hike
With a rise in fuel prices and the FMCG becoming costlier, companies are vying for a bigger pie in the market this year. Sources confirm that Godrej, Dabur and Marico are likely to hike the prices of all food products.

Bharti Retail opens its first Easy Day store in Mysore
Bharti Retail, a wholly owned subsidiary of Bharti Enterprise, inaugurated Easy Day market, at Jayalakshmipuram in Mysore. The Easy Day store offers customers an everyday low cost shopping experience, high in-stock levels and about 13,000 quality products all under one roof.

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