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A Food And Beverage News Special
April 1-15 2011

Cold beverages, going hot!
With rising mercury levels in almost all metros and towns in the country, the Indian beverages industry has geared up to meet the mounting demand in carbonated beverages, health beverages, fruit juices, agri-products’ beverages et al.

Lack of rules makes it difficult to regulate energy drink contents
A magistrate court in Mumbai, in its recent directive, ordered destruction of cans of Cloud9, an energy drink brand, worth Rs 20 lakh. The court order came in as the energy beverage was found to have contained caffeine more than 200 ppm (parts per million), as against the revised prescribed limit of 145 ppm for carbonated drinks.

Has the Indian wine bubble burst?
First the bad news: The Indian wine industry is facing the biggest challenge of its young life – it desperately needs to sell more wine. Wine consumption is increasing year over year but is not close to meeting the relentlessly optimistic forecasts – unquestioningly bandied about by the press and government officials for years - that lured many entrepreneurs into the field.

Nichrome offers new machine for easy packaging
Nichrome India Ltd, the pioneer of VFFS (Vertical Form Fill and Seal) machines in India, is all set to cater to the requirements of packaging industry by offering special machinery that could extend re-closability and pourability for packaged products.

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