Health foods target health and fitness trend
New age health conscious consumers comprise a growing niche segment which marketers have been quick to tap into with customised health-food products
Top Indian health drinks
Indian health drinks market is still in its infancy due to the lack of awareness among the population. In value terms, the health food drink market is around Rs 1, 400 crore and in volume terms around 65,000 tonnes per annum.
India shows an inclination towards organic foods
Increased awareness about pesticides and the fear of the affects of chemical fertilisers, preservatives, artificial colours and flavours are the key drivers of the organic food market in India, according to a section of experts.
Give right info to the public
A combination of a sensible diet and exercise can bring about a positive and sustainable change in one's lifestyle.
Eco-tech makes strides in natural food supplements
In the wake of growing demand for fortified foods and nutritional supplements across the globe, one of the leaders in the Indian natural health food supplement industry
India can become hub for natural products sourcing
Herbal products act as a base for synthetic medicine. Though preventive promotive medicine can be derived from herbal products, research has been limited in this area.
Get organic with Greenway
Desire to give his daughter a natural, uncontaminated and healthy food motivated Nikhil Shah to set up 'Greenway' store with a unique concept called 'organic food'.
India emerging market for nutraceuticals: Frost & Sullivan
An increasingly hectic pace of life is now becoming commonplace in Asia, including India and Southeast Asian countries such as Malaysia, Singapore, Thailand etc.