With the overwhelming successes of the Green and White Revolutions, India is now fervently poised for the Food Revolution that will ensure agricultural diversification and large investments in food processing. The entry of multinationals, aggressive rise of commodity branding and low cost of technology are changing the economics of the Indian food industry. The rise of aggressive regional players making forays into categories where entry barriers are low and a boom in Indian FMCG markets and the rising need for these products are the key reasons for this growth in food business.
Indian agriculture is in the throes of a paradigm shift, thanks to the structural changes in the Indian economy. With the country achieving self-sufficiency in grains production, emphasis has changed from subsistence farming to commercialization, opening up vast opportunities for value-addition, packaging and exports, with a strikingly high level of technological involvement.
The holistic concept of food security, however, has two dimensions – availability of food and access to food. While the former has been achieved, the same is not the case with the latter. Despite bumper crops, distribution of food grains continues to be faulty – almost 30% of the food produced in the country is wasted. In such a scenario, it is important for us to reorient our historical agricultural policy framework – from managing shortages to promoting efficiencies and value addition. Moreover, there is a need to increase the range of foods available to improve overall nutrition. The benefits in terms of health, vitality and productivity are obvious, and cannot be underestimated.
F&B News, India’s first newspaper in this sector, provides a comprehensive view of the food and beverage industry The Indian food market is approximately Rs 2,50,000 crore ($69.4 billion), of which value-added food products comprise Rs 80,000 crore ($22.2 billion). Despite food production in the country is expected to double by the year 2020, not much attention has been given to the growth of this vital industry, with no standard publication highlighting the importance of this sector. F&B News aims to cover news, events, research, innovations, new products & processes, marketing and so on (both national and international), which will broadly cover around 75 key areas in the food, beverage and its allied segments. These include food processing, bakery, confectionery, dairy, meat & poultry, fruits & vegetables, fisheries (including aquaculture), food ingredients, grocery retail, packaging, alcoholic beverages, soft drinks and bottled drinking water, canning, fats and oils, filters and filtering materials, flavours and flavour enhancers, nutrient additives, frozen food/refrigeration and thermo processing, among others.
With food production expected to double by 2020, large investments are already going into food and food processing technologies, skills and equipment. Given the changing industry dynamics, it is paramount for F&B News to highlight news, issues and events in the sector, some of which are briefly discussed below.
Food & Beverage News will be read by CEOs as well as department heads from R&D, Purchase, Production, QA/QC, Regulatory Compliance, Hygiene & Sanitation Management, Legislation, Distribution, Logistics, Marketing & Sales as well as General Management across the food and beverage manufacturing industry across India. It will also reach out F&B managers in the top hotels and restaurants. Secondary segments will include government officials, regulatory authorities, research institutes, academia, consultants as well as equity analysts who track the sector.
Food & Beverage News is promoted by Saffron
Media Pvt. Ltd which owns Pharmabiz Group of media products. Saffron Media Pvt.
Ltd was incorporated in March 2000 in Mumbai with two partners namely Madan Bahal and P.A. Francis. Mr. Madan Bahal has various business interests in advertising and public relations other than publishing. Mr. P.A. Francis, a senior journalist with 30 years of experience in financial journalism is the CEO of the company and the managing editor for all the media products of the company.
P. A. Francis, the editor of Food & Beverage News, is already editor & publisher for other media products namely Pharmabiz.com, Chronicle Pharmabiz and Ingredients South Asia of the Group. Mr. Francis before setting up Saffron Media Pvt Ltd with Madan Bahal in April 2000, was the editor for Business Publication Division (BPD) of Indian Express Group in Mumbai from 1994 to 2000. In BPD, Mr. Francis launched India's first newspaper for the pharmaceutical industry, Express Pharma Pulse, in 1994. This was followed by a string of other publications for sectors like hospitality, tourism, textile, export import, etc.
Prior to this assignment he had worked as Bureau Chief for Observer of Business & Politics, a Reliance Group financial daily for 5 years and as a Special Correspondent for The Economic Times for 14 years. During his 35 years of journalistic career he had produced thousands of special reports, articles and editorial comments on pharmaceuticals and other industry segments. He had also widely traveled to several countries to participate in conferences as speaker on invitation by the organizers.